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contentElement.innerHTML = '<a href="http://calpoly.technologypublisher.com/technology/35238">A Flexible Fastener</a><div style="height:4px; overflow:hidden;"></div><span>A bolt or screw that bends and secures, for a variety of applications. See video demo below.    Need...</span><div style="height:10px; overflow:hidden;"></div>';
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